Manchester United Legend and Treble Winner Wes Brown is the face of a new campaign being launched today by VisitMalta and Manchester United – 48 Hours in Malta.
The campaign sees Wes Brown in Malta, battling the Maltese Summer heat and facing a series of challenges including rock climbing at Wied il-Mielaħ in Gozo, a cooking challenge, kayaking in Comino and more challenges in Mdina, with visits to the capital Valletta and a final stop at Fomm ir-Riħ. The campaign seeks to raise awareness about the versatility of the Maltese Islands as an ideal destination for anyone, with plenty of activities that can be done, even if taking a very short break as a holiday.
A series of two videos will be launched in the coming weeks, documenting Wes Brown’s 48 Hours in Malta – videos which will also be shared across the entire Manchester United network all over the world. Moreover, Wes Brown will also be participating in next month’s World Travel Market in London, which is the largest travel expo worldwide, where he will continue to tell all those present just how much there is more to explore when visiting the Maltese Islands.
“After being actively involved in the innovative activation which the MTA UK office organised in London Shoreditch last Summer, we are proud to once again be partnering up with Manchester United Legend Wes Brown for the “48 Hours in Malta” Campaign, showing some of what there is to do, see and eat when visiting the Maltese Islands. This is once again, another innovative campaign emanating from the MTA’s partnership agreement with Manchester United which will see Wes Brown also participating on the Malta stand at next month’s World Travel Market tourism exhibition in London,” Mr Carlo Micallef, CEO of the Malta Tourism Authority said.
“Malta being the official destination partner of Manchester United is leading to Malta obtaining visibility and marketing coordination on an unprecedented level, not just in Europe but in other markets such as America, Asia and the Middle East. This marketing is being done on television, digital media and social media and it is reaching millions of followers around the world. It is also helping in establishing Malta as a centre of excellence for sports tourism, a tourism niche which in 2023 is expected to continue assisting in the recovery of the tourism sector,” outlined Minister for Tourism Clayton Bartolo.