The MTA's Marketing Directorate is led by the Chief Marketing Officer, and supported by a Budgetary Control & Planning team. The marketing outfit consists of various units that deal with different geographical areas which are of interest to the Maltese Islands from a tourism perspective.
The units have been assigned the following responsibilities:
- Unit 1: UK and Ireland
- Unit 2: Germany, Austria and Switzerland
- Unit 3: France, Belgium, Luxembourg & Israel
- Unit 4: Italy, Spain, Portugal and South America
- Unit 5: Nordic Region, Netherlands and South Africa
- Unit 6: China, Hong Kong, Singapore & Taiwan
- Unit 7: Eastern Europe, Russia, Former Soviet States, Balkans and Baltic States
- Unit 8: Turkey, Greece, Australia, Cruise, USA & Canada
- Unit 9: Russia (and all CIS countries), Mena, Cyprus, Africa, India, Japan & Korea
- Unit 10: Pan-European and Special Projects
Each unit is composed of a manager or senior manager, and an executive. All units report back to the Chief Marketing Officer, who is ultimately in charge of International Marketing.
Each of these units liaise on an ongoing basis with the corresponding MTA overseas office or representative in the territory for which they are responsible. By doing so, the units at Head Office can better understand the market, and keep up to date with trends and the specific needs of the potential visitors. They also assist in the development of marketing campaigns, participate in overseas travel fairs and events, create press trip programs that are better suited for the target market and support activities of the overseas network in an effective manner.
By structuring the marketing department into various geographical markets, each team develops a stronger relationship with the overseas office, as well as tour operators, journalists, media representatives and other entities from their respective territories.
Chief Marketing Officer
Mr. Carlo Micallef
E: carlo.micallef@visitmalta.com
T: (356) 22915250
Budgetary Control and Planning
Senior Manager:
Mr. Arthur Grima
E: arthur.grima@visitmalta.com
T: (356) 22915253
Digital Marketing
Executive:
Mr. Jeffrey Powell
E: jeffrey.a.powell@visitmalta.com
T: (356) 22915273
Executive Administration
Ms. Ruth Spiteri
E: ruth.e.spiteri@visitmalta.com
T: (356) 22915256
Ms. Yanika Galea
E: yanika.galea@visitmalta.com
T: (356) 22915259
Ms. Fiorella Caruana
E: fiorella.caruana@visitmalta.com
T: (356) 22915236
Ms. Alison Grech
E: alison.grech@visitmalta.com
T: (356) 22915269
Unit 1: UK & Ireland
Manager:
Ms. Carina Dimech
E: carina.dimech@visitmalta.com
T: (356) 22915263
Executive:
Ms. Rosanne Sciberras
E:rosanne.sciberras@visitmalta.com
T: (356) 22915270
Unit 2: Germany, Austria & Switzerland
Assistant Manager:
Mr. Anthony Briffa
E: anthony.briffa@visitmalta.com
T: (356) 22915278
Executive:
Ms. Yasmine Scorfna
E: yasmine.scorfna@visitmalta.com
T: (356) 22915272
Unit 3: France, Belgium, Luxembourg & Israel
Manager:
Ms. Janet Grech Dimech
E: janet.grech-dimech@visitmalta.com
T: (356) 22915267
Student:
Ms. Maxilene Caruana
E: maxilene.caruana@visitmalta.com
T: (356) 22915255
Unit 4: Italy, Spain, Portugal & South America
Manager:
Ms. Francesca Vincenti
E: francesca.vincenti@visitmalta.com
T: (356) 22915277
Executive:
Ms. Aimee Muscat
E: aimee.a.muscat@visitmalta.com
T: (356) 22915264
Unit 5: Nordic Region, Netherlands & South Africa
Senior Manager:
Ms. Alexandra Valletta
E: alexandra.valletta@visitmalta.com
T: (356) 22915271
Executive:
Ms. Sharon Falzon
E: sharon.a.falzon@visitmalta.com
T: (356) 22915268
Unit 6: China, Hong Kong, Singapore & Taiwan
Manager:
Ms. Xiaolong Wu (Known as Monica)
E: xiaolong.wu@visitmalta.com
T: (356) 22915257
Unit 7: Eastern Europe, Russia, Former Soviet States, Balkans & Baltic States
Senior Manager:
Mr. John-Mary Attard
E: john-mary.attard@visitmalta.com
T: (356) 22915280
Executive:
Mr. Darrell Aquilina
E: darrell.aquilina@visitmalta.com
T: (356) 22915276
Unit 8: Turkey, Greece, Australia, Cruise, USA & Canada
Senior Manager:
Mr. Arthur Grima
E: arthur.grima@visitmalta.com
T: (356) 22915253
Executive:
Ms. Emily Caruana
E: emily.b.caruana@visitmalta.com
T: (356) 22915254
Unit 9: Russia (and all CIS countries), Mena, Cyprus, Africa, India, Japan & Korea
Senior Manager:
Mr. Claude Zammit Trevisan
E:claude.zammittrevisan@visitmalta.com
T: (356) 22915275
Executive:
Ms. Francesca Vella
E: francesca.vella.2@visitmalta.com
T: (356) 22915258
Unit 10: Pan-European & Special Projects
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Click here for the list of MTA's overseas representatives.
Click here for the list of PR agents.