The Marketing Directorate of the MTA comprises several Marketing Units, all reporting to the Marketing Director. Each Unit focuses on distinct geographical areas which are of interest to the Maltese Islands from a tourism perspective. At the same time, each Unit specializes in a specific segment, and therefore serving as the primary point of contact to colleagues and the trade industry, both locally and internationally, for the segment.
The units have been assigned the following responsibilities:
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| Unit 1: |
Markets: |
UK, Ireland, India |
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Segment: |
Gastronomy & Wine |
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| Unit 2: |
Markets: |
Germany, Austria & Switzerland |
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Segment: |
Gozo |
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| Unit 3: |
Markets: |
France, Spain, Portugal, South America |
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Segment: |
Active - Sea, Active - Land, Military Tourism |
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| Unit 4: |
Markets: |
Italy, Japan, South Korea, Africa |
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Segment: |
LGBTIQ |
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| Unit 5: |
Markets: |
Nordic Region & Benelux |
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Segment: |
Heritage |
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| Unit 6: |
Markets: |
China, (Hong Kong & Taiwan), Singapore, CIS, Australia, Mena & Cyprus |
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Segment: |
ELT |
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| Unit 7: |
Markets: |
Eastern Europe & Baltics |
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| Unit 8: |
Markets: |
USA & Canada, Turkey, Greece, Israel, Balkans, Romania |
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These Units maintain continuous communication with the corresponding MTA overseas offices and representatives in their respective territories. This ongoing exchange enables the Head Office Units to gain deeper insights into the market, stay abreast of trends, and understand the specific needs of potential visitors. Additionally, they contribute to the formulation of marketing campaigns, participate in overseas travel fairs and events, design press trip programs tailored to target markets, and efficiently support the activities of the overseas network.
By organizing the marketing department into distinct geographical markets and segments, each team becomes experts in their designated segments and fosters stronger relationships with overseas offices, as well as with trade, media, and other entities within their territories.
Director Marketing
Mr. Arthur Grima
E: arthur.grima@visitmalta.com
T: (356) 2291 5253
Digital Marketing
VisitMalta Socials & Brand
Segment: Film Tourism
Assistant Manager:
Mr. Jeffrey Powell
E: jeffrey.a.powell@visitmalta.com
T: (356) 2291 5273
Executive:
Ms. Nakita Agius
E: nakita.agius@visitmalta.com
T: (356) 2291 5254
VisitMalta Website & App
Segment: Dark Tourism
Assistant Manager:
Ms. Priscilla Civelli
E: priscilla.a.civelli@visitmalta.com
T: (356) 2291 5402
Executive:
Mr. James Aquilina
E: james.aquilina.1@visitmalta.com
T: (356) 2291 5260
Marketing Administration
Assistant Manager:
Ms. Ruth Spiteri
E: ruth.e.spiteri@visitmalta.com
T: (356) 2291 5256
Assistant Manager:
Ms. Yanika Galea
E: yanika.galea@visitmalta.com
T: (356) 2291 5259
Executive:
Ms. Fiorella Caruana
E: fiorella.caruana@visitmalta.com
T: (356) 2291 5252
Executive:
Ms. Melanie Sant
E: melanie-ann.sant.1@visitmalta.com
T: (356) 2291 5388
Executive:
Mr. Jake Mifsud
E: jake.mifsud@visitmalta.com
T: (356) 2291 5261
Unit 1:
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Market: UK, Ireland, India
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Segment: Gastronomy & Wine
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Senior Manager:
Ms. Carina Dimech
E: carina.dimech@visitmalta.com
T: (356) 2291 5263
Assistant Manager:
Ms. Rosanne Sciberras
E:rosanne.sciberras@visitmalta.com
T: (356) 2291 5270
Unit 2:
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Market: Germany, Austria & Switzerland
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Segment: Gozo
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Assistant Manager:
Ms. Sharon Falzon
E: sharon.a.falzon@visitmalta.com
T: (356) 2291 5268
Executive:
Ms. Louanne Portelli
E:louanne.portelli@visitmalta.com
T: (356) 2291 5266
Unit 3:
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Market: France, Spain, Portugal, South America
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Segment: Active - Sea, Active - Land, Military Tourism
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Senior Manager:
Ms. Francesca Vincenti
E: francesca.vincenti@visitmalta.com
T: (356) 2291 5277
Manager:
Mr. Jose Alonso Espartero
E: jose.espartero-alonso@visitmalta.com
T: (356) 2291 5274
Executive:
Mr. Donavin Borg
E: donavin.borg@visitmalta.com
T: (356) 2291 5276
Unit 4:
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Market: Italy, Japan, South Korea, Africa
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Segment: LGBTIQ
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Manager:
Mr. Anthony Briffa
E: anthony.briffa@visitmalta.com
T: (356) 2291 5278
Executive:
Ms. Kylie Cauchi
E: kylie.cauchi@visitmalta.com
T: (356) 2291 5106
Unit 5:
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Market: Nordic Region & Benelux
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Segment: Heritage
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Senior Manager:
Ms. Alexandra Valletta
E: alexandra.valletta@visitmalta.com
T: (356) 2291 5271
Executive:
Mr. Glenn Farrugia
E: glenn.farrugia@visitmalta.com
T: (356) 2291 5267
Unit 6:
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Market: China, (Hong Kong & Taiwan), Singapore, CIS,
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Australia, Mena & Cyprus
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Segment: ELT
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Manager:
Ms. Xiaolong Wu (Known as Monica)
E: xiaolong.wu@visitmalta.com
T: (356) 2291 5257
Service Provider:
Mr. Miguel Bugeja
E: miguel.bugeja@visitmalta.com
T: (356) 2291 5279
Unit 7:
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Market: Eastern Europe & Baltics
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Manager:
Ms. Michelle Bonnici
E: michelle.bonnici@visitmalta.com
T: (356) 2291 5258
Executive:
Mr. Sean Pace Briffa
E: sean.pace-briffa@visitmalta.com
T: (356) 2291 5549
Unit 8:
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Market: USA & Canada, Turkey, Greece, Israel, Balkans, Romania
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Assistant Manager:
Ms. Yasmine Scorfna
E: yasmine.scorfna@visitmalta.com
T: (356) 2291 5272
Executive:
Ms. Martina Tabone
E: martina.tabone.1@visitmalta.com
T: (356) 2291 5255
Faith Tourism
Manager:
Mr. Jean Pierre Fava
E: jeanpierrefava@gmail.com / gianpiero.fava@visitmalta.com
M: (356) 9988 4712
Click here for the list of MTA's overseas representatives.
Click here for the list of PR agents.