Marketing

The Marketing Directorate of the MTA comprises several Marketing Units, all reporting to the Marketing Director. Each Unit focuses on distinct geographical areas which are of interest to the Maltese Islands from a tourism perspective. At the same time, each Unit specializes in a specific segment, and therefore serving as the primary point of contact to colleagues and the trade industry, both locally and internationally, for the segment.


The units have been assigned the following responsibilities:

  • Unit 1:  Markets:  UK, Ireland, India
       Segment:  Gastronomy & Wine
  • Unit 2:  Markets:  Germany, Austria & Switzerland
       Segment:  Gozo
  • Unit 3:  Markets:  France, Spain, Portugal, South America
       Segment:  Sport, Diving & Active Tourism
  • Unit 4:  Markets:  Italy, Japan, South Korea, Africa
       Segment:  LGBTIQ
  • Unit 5:  Markets:  Nordic Region & Benelux
       Segment:  Film
  • Unit 6:  Markets:  China, (Hong Kong & Taiwan), Singapore, CIS, Australia, Mena & Cyprus
       Segment:  ELT
  • Unit 7:  Markets:  Eastern Europe & Baltics
         
  • Unit 8:  Markets:  USA & Canada, Turkey, Greece, Israel, Balkans, Romania
       Segment:  Heritage

 

These Units maintain continuous communication with the corresponding MTA overseas offices and representatives in their respective territories. This ongoing exchange enables the Head Office Units to gain deeper insights into the market, stay abreast of trends, and understand the specific needs of potential visitors. Additionally, they contribute to the formulation of marketing campaigns, participate in overseas travel fairs and events, design press trip programs tailored to target markets, and efficiently support the activities of the overseas network.

By organizing the marketing department into distinct geographical markets and segments, each team becomes experts in their designated segments and fosters stronger relationships with overseas offices, as well as with trade, media, and other entities within their territories.


Director Marketing

Mr. Arthur Grima
E: arthur.grima@visitmalta.com
T: (356) 2291 5253


Digital Marketing

 

VisitMalta Socials & Brand

Assistant Manager:

Mr. Jeffrey Powell
E: jeffrey.a.powell@visitmalta.com
T: (356) 2291 5273

 

VisitMalta Website & App

Assistant Manager:

Ms. Priscilla Civelli
E: priscilla.a.civelli@visitmalta.com
T: (356) 2291 5402

Executive:

Mr. James Aquilina
E: james.aquilina.1@visitmalta.com
T: (356) 2291 5260


Marketing Administration

Assistant Manager:

Ms. Ruth Spiteri
E: ruth.e.spiteri@visitmalta.com
T: (356) 2291 5256

Assistant Manager:

Ms. Yanika Galea
E: yanika.galea@visitmalta.com
T: (356) 2291 5259

Executive:

Ms. Fiorella Caruana
E: fiorella.caruana@visitmalta.com
T: (356) 2291 5252

Executive:

Ms. Melanie Sant
E: melanie-ann.sant.1@visitmalta.com
T: (356) 2291 5388

Executive:

Mr. Jake Mifsud
E: jake.mifsud@visitmalta.com
T: (356) 2291 5261


Unit 1:

 Market: UK, Ireland, India

 

 Segment: Gastronomy & Wine

 

Senior Manager:

Ms. Carina Dimech
E: carina.dimech@visitmalta.com
T: (356) 2291 5263

Assistant Manager:

Ms. Rosanne Sciberras
E:rosanne.sciberras@visitmalta.com
T: (356) 2291 5270


Unit 2:

 Market: Germany, Austria & Switzerland

 

 Segment: Gozo

 

Assistant Manager:

Ms. Sharon Falzon
E: sharon.a.falzon@visitmalta.com
T: (356) 2291 5268

Executive:

Ms. Louanne Portelli
E:louanne.portelli@visitmalta.com
T: (356) 2291 5266


Unit 3:

 Market: France, Spain, Portugal, South America

 

 Segment: Sport, Diving & Active Tourism

 

Senior Manager:

Ms. Francesca Vincenti
E: francesca.vincenti@visitmalta.com
T: (356) 2291 5277

Manager:

Mr. Jose Alonso Espartero
E: jose.espartero-alonso@visitmalta.com

T: (356) 2291 5274

Executive: 

Mr. Donavin Borg
E: donavin.borg@visitmalta.com
T: (356) 2291 5276


Unit 4:

 Market: Italy, Japan, South Korea, Africa

 

 Segment: LGBTIQ

 

Manager:

Mr. Anthony Briffa
E: anthony.briffa@visitmalta.com
T: (356) 2291 5278

Executive:

Ms. Kylie Cauchi
E: kylie.cauchi@visitmalta.com
T: (356) 2291 5106


Unit 5:

 Market: Nordic Region & Benelux

 

 Segment: Film

 

Senior Manager:

Ms. Alexandra Valletta
E: alexandra.valletta@visitmalta.com
T: (356) 2291 5271

Executive:

Mr. Glenn Farrugia
E: glenn.farrugia@visitmalta.com
T: (356) 2291 5267


Unit 6:

 Market: China, (Hong Kong & Taiwan), Singapore, CIS,

 

 Australia, Mena & Cyprus

 

 Segment: ELT

 

Manager:

Ms. Xiaolong Wu (Known as Monica)
E: xiaolong.wu@visitmalta.com
T: (356) 2291 5257

Service Provider:

Mr. Miguel Bugeja
E: miguel.bugeja@visitmalta.com
T: (356) 2291 5279


Unit 7:

 Market: Eastern Europe & Baltics

 

 Segment: Active - Land

 

Manager:

Ms. Michelle Bonnici
E: michelle.bonnici@visitmalta.com
T: (356) 2291 5258

Executive:

Mr. Justin Gauci
E: justin.gauci@visitmalta.com
T: (356) 2291 5549


Unit 8:

 Market: USA & Canada, Turkey, Greece, Israel, Balkans, Romania

 

 Segment: Heritage

 

Assistant Manager:

Ms. Yasmine Scorfna
E: yasmine.scorfna@visitmalta.com
T: (356) 2291 5272

Executive:

Ms. Martina Tabone
E: martina.tabone.1@visitmalta.com
T: (356) 2291 5255


Faith Tourism

Manager:

Mr. Jean Pierre Fava
E: jeanpierrefava@gmail.com / gianpiero.fava@visitmalta.com
M: (356) 9988 4712


Click here for the list of MTA's overseas representatives.

Click here for the list of PR agents.