Manchester United and VisitMalta are once again collaborating on a promotional campaign aimed at enticing Manchester United fans to choose Malta as their next travel destination.
“Escape to Malta” takes us to the Maltese Manchester United Escape Room at Old Trafford, where Scott McTominay, Dean Henderson, Raphael Varane and Victor Lindelof take up a series of challenges and riddles, which they all have to succeed in, so that they can have the opportunity to escape to Malta themselves.
Throughout the four challenges, the four team players find out more about Malta’s seaside towns, the unique diving attractions, the beauty of Gozo and Mdina, as well as a mention about the glorious weather of the Maltese Islands, where Malta’s very own 300 days of sunshine get an honourable mention.
“The fact that Malta is the official destination partner of Manchester United is leading to Malta obtaining visibility and marketing coordination on an unprecedented level, not just in Europe but in other markets such as America, Asia and the Middle East. It is also helping in establishing Malta as a centre of excellence for sports tourism, a tourism niche which in 2022, most notably the first three months, is expected to continue assisting in the recovery of the tourism sector,” outlined Minister for Tourism and Consumer Protection Clayton Bartolo.
“This is yet another innovative way through which MTA is maximising on the opportunities that the partnership with Manchester United offers. In order to capitalise on the footage produced, and the worldwide exposure generated, we have devised a series of offers to entice Manchester United fans to book holidays in Malta & Gozo, as well as a competition* which will see two Manchester United fans heading over to Old Trafford for an all-expenses paid experience. We are sure that this campaign will once again be a successful one, as the Maltese Islands will be exposed to over 1 billion fans which Manchester United has in the UK and all over the world, at a time when people are slowly getting back to normal, looking for exciting destinations to explore, and Malta is ideal in ticking all the boxes,” Mr Carlo Micallef, Deputy CEO and Chief Marketing Officer of VisitMalta said.
Watch the Video: https://www.youtube.com/watch?v=Lgujrx5SG0g
Find out more: https://www.visitmalta.com/en/escape-to-malta/
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