M.I.C.E Business Scheme

16/04/2021
M.I.C.E Business Scheme

Introduction

The M.I.C.E. segment is a very important component of Malta's tourism industry. It is known to generate a higher than average spend per tourist and important tourism traffic in the shoulder months. The Malta Tourism Authority (MTA) is committed to continue investing in this segment of industry in its recovery and long-term sustainability. This scheme is being launched with this objective.

Applications can be submitted directly by the foreign corporate client, foreign Professional Conference Organizer, Destination Management Companies (DMCs), Hotels and Audio-visual companies specialising in tourism travel for M.I.C.E. activities (i.e., meetings, incentives, conference, and exhibitions). Destination Management Companies and Hotel properties must be licensed by MTA in its capacity as designated authority for the regulation of tourism services and operations in the Maltese Islands.

Support 

A contribution will be granted towards each registered international attendee effectively travelling to attend or participate in a meeting, incentive, conference, or exhibition happening in Malta and Gozo up to December 2022 as follows:

  • M.I.C.E. events showing that a minimum of €800 (inc. VAT where applicable) is spent in the Maltese Islands per delegate are entitled to a contribution of €150 (inc. VAT where applicable) per attendee travelling from overseas.
  • M.I.C.E. events showing that a minimum of €600 (inc. VAT where applicable) is spent in the Maltese Islands per delegate are entitled to a contribution of €75 (inc. VAT where applicable) per attendee travelling from overseas.

Application

Support under this scheme is subject to approval and is awarded as the sole discretion of the Malta Tourism Authority.

 

Applications can be submitted online on APPLICATION FORM  and not less than thirty (30) working days from the actual start of the event.  

Terms & Conditions

  • Any event can be supported one time only.
  • Applications will be handled on a first come first served basis.
  • Support is only payable post event.
  • Group size should not be less than 10 persons with a minimum stay of 2 nights in Malta or Gozo.
  • M.I.C.E. event program must showcase the destination in the best possible manner. Quality of service and product must always be ensured.
  • The following services will be included in the calculation of expenditure per delegate: hotel accommodation, ground transportation; food & beverage costs; excursions; team building activities; conference or meeting production; logistics related to the Conference or Meeting. For the above services to be included in the calculation of expenditure, the service must be paid by the applicant (i.e., beneficiary) and not directly by the delegate or attendee. International flights or other means of travel to and from the Maltese Islands will not be included in the calculation of expenditure per delegate.



Downloads

The MICE Scheme Document


The MICE Scheme Frequently Asked Questions