Marketing
Mr Arthur Grima — Director - International Marketing
The Marketing Directorate of the Malta Tourism Authority leads strategic, market-focused campaigns to position Malta as a quality destination, driving global visibility and sustainable tourism growth through digital innovation and strong international partnerships.
About the Marketing Directorate
The Marketing Directorate at the MTA is made up of several units that all report to the Marketing Director. Each unit is responsible for specific regions that are important for Malta’s tourism. They also specialise in a particular segment, acting as the main point of contact for colleagues and industry partners in Malta and abroad. Their responsibilities are as follows:
Unit 1: Markets: UK, Ireland, India Segment: Gastronomy & Wine
Unit 2: Markets: Germany, Austria & Switzerland Segment: Gozo
Unit 3: Markets: France, Spain, Portugal, South America Segment: Active – Sea, Active – Land, Military Tourism
Unit 4: Markets: Italy, Japan, South Korea, Africa Segment: LGBTIQ+
Unit 5: Markets: Nordic Region & Benelux Segment: Heritage
Unit 6: Markets: China, (Hong Kong & Taiwan), Singapore, CIS, Australia, MENA & Cyprus Segment: ELT
Unit 7: Markets: Eastern Europe & Baltics
Unit 8: Markets: USA & Canada, Turkey, Greece, Israel, Balkans, Romania
These units stay in regular contact with MTA’s overseas offices and representatives in their assigned regions. This constant exchange helps the Head Office teams better understand each market, follow new trends, and identify what potential visitors are looking for. They also help plan marketing campaigns, take part in international travel fairs and events, prepare press trip programmes for specific markets, and support the work of the overseas network.
By organising the department around different regions and segments, each team becomes knowledgeable in its area and builds stronger relationships with overseas offices, as well as with trade partners, media, and other organisations in those markets.
Director - International Marketing
Mr Arthur Grima
[Email: arthur.grima@visitmalta.com] & [Tel: +356 2291 5253]
Digital Marketing
Segment: Film Tourism & Dark Tourism
Mr Jeffrey Powell - Manager
[Email: jeffrey.a.powell@visitmalta.com] & [Tel: +356 2291 5273]
Ms Priscilla Civelli - Manager
[Email: priscilla.a.civelli@visitmalta.com] & [Tel: +356 2291 5402]
Mr Yannick Farrugia - Assistant Manager
[Email: yannick.farrugia@visitmalta.com] & [Tel: +356 2291 5103]
Ms Nakita Agius - Executive
[Email: nakita.agius@visitmalta.com] & [Tel: +356 2291 5254]
Ms Martha Vella - Executive
[Email: martha.vella@visitmalta.com] & [Tel: +356 2291 5260]
Marketing Administration
Ms Ruth Spiteri - Assistant Manager
[Email: ruth.e.spiteri@visitmalta.com] & [Tel: +356 2291 5256]
Ms Yanika Galea - Assistant Manager
[Email: yanika.galea@visitmalta.com] & [Tel: +356 2291 5259]
Ms Fiorella Caruana - Executive
[Email: fiorella.caruana@visitmalta.com] & [Tel: +356 2291 5252]
Ms Melanie Sant - Executive
[Email: melanie-ann.sant.1@visitmalta.com] & [Tel: +356 2291 5388]
Mr Jake Mifsud - Executive
[Email: jake.mifsud@visitmalta.com] & [Tel: +356 2291 5261]
Unit 1: UK, Ireland & India
Segment: Gastronomy & Wine
Ms Carina Dimech - Senior Manager
[Email: carina.dimech@visitmalta.com] & [Tel: +356 2291 5263]
Ms Rosanne Sciberras - Assistant Manager
[Email: rosanne.sciberras@visitmalta.com] & [Tel: +356 2291 5270]
Unit 2: Germany, Austria & Switzerland
Segment: Gozo
Ms Sharon Falzon - Assistant Manager
[Email: sharon.a.falzon@visitmalta.com] & [Tel: +356 2291 5268]
Mr Jacob Cassar - Executive
[Email: jacob.cassar.1@visitmalta.com] & [Tel: +356 2291 5266]
Unit 3: France, Spain, Portugal & South America
Segment: Active: Sea and Land & Military Tourism
Ms Francesca Vincenti - Senior Manager
[Email: francesca.vincenti@visitmalta.com] & [Tel: +356 2291 5277]
Mr Jose Alonso Espartero - Manager
[Email: jose.espartero-alonso@visitmalta.com] & [Tel: +356 2291 5274]
Mr Donavin Borg - Executive
[Email: donavin.borg@visitmalta.com] & [Tel: +356 2291 5276]
Unit 4: Italy, Japan, South Korea and Africa
Segment: LGBTIQ+
Mr Anthony Briffa - Manager
[Email: anthony.briffa@visitmalta.com] & [Tel: +356 2291 5278]
Ms Kylie Cauchi - Executive
[Email: kylie.cauchi@visitmalta.com] & [Tel: +356 2291 5106]
Unit 5: Nordic Region & Benelux
Segment: Heritage
Ms Alexandra Valletta - Senior Manager
[Email: alexandra.valletta@visitmalta.com] & [Tel: +356 2291 5271]
Mr Glenn Farrugia - Executive
[Email: glenn.farrugia@visitmalta.com] & [Tel: +356 2291 5267]
Unit 6: China [Hong Kong & Taiwan], Singapore, CIS, Australia, MENA & Cyprus
Segment: ELT
Ms Xiaolong Wu k/a Monica - Senior Manager
[Email: xiaolong.wu@visitmalta.com] & [Tel: +356 2291 5257]
Mr Miguel Bugeja - Service Provider
[Email: miguel.bugeja@visitmalta.com] & [Tel: +356 2291 5279]
Unit 7: Eastern Europe & Baltics
Ms Michelle Bonnici - Manager
[Email: michelle.bonnici@visitmalta.com] & [Tel: +356 2291 5258]
Mr Sean Pace Briffa - Executive
[Email: sean.pace-briffa@visitmalta.com] & [Tel: +356 2291 5549]
Unit 8: USA, Canada, Turkey, Greece, Israel, Balkans, Romania
Segment: Heritage
Ms Yasmine Scorfna - Assistant Manager
[Email: yasmine.scorfna@visitmalta.com] & [Tel: +356 2291 5272]
Ms Martina Tabone - Executive
[Email: martina.tabone.1@visitmalta.com] & [Tel: +356 2291 5255]
Faith Tourism
Mr Jean Pierre Fava - Manager
[Email: jeanpierrefava@gmail.com & gianpiero.fava@visitmalta.com] & [Tel: +356 9988 4712]
Overseas Offices & PR Agents
MTA’s overseas offices, along with contracted PR agents in key markets, promote Malta around the world through customised strategies, close partnerships, and active media work. By keeping up with market trends and running targeted campaigns and taking part in trade events, they help strengthen Malta’s year-round appeal, support quality tourism, and raise the islands’ profile as a leading travel destination.
To view the full list of overseas offices, click or tap the link below.