The Nordic region
A total of 50.5 million overseas overnight trips were taken by residents in the Nordic region (Sweden, Denmark, Norway and Finland) in 2018. Air trips accounted for 59.2% (29.9 million). (Source: Globaldata)
Malta's market share of total air trips from the Nordic region is 0.4%. The Nordic region accounted for 4.9% of total inbound tourists to Malta in 2018, generating a total of 128,320 tourists. Holidaymakers account for 81.7% of total inbound tourists to Malta from the Nordic countries, followed by 7.9% who come for business purposes whilst 6.4% visit friends and relatives (2018). (Source: NSO)
Sweden
In 2018, overseas overnight trips by Swedish residents amounted to 24.9 million, 56.5% of which (14.1 million) were made by air. (Source: Globaldata)
Malta's market share of total air trips from Sweden is 0.4%. Sweden's share of total inbound travellers to Malta is 2.1%, generating 54,902 tourists (2018). (Source: NSO)
Denmark
In 2018, Danish residents took 8.1 million overseas overnight trips, 52.2% of which (4.2 million) were made by air. (Source: Globaldata)
Malta's market share of total air trips from Denmark is 1.0%. Denmark's share of total inbound travellers to Malta is 1.6%, generating 41,709 tourists (2018). (Source: NSO)
Norway
The total number of overseas overnight trips taken by Norwegian residents amounted to 7.9 million, 74.9% of which (5.9 million) were made by air. (Source: Globaldata)
Malta's market share of total air trips from Norway is 0.3%. Norway's share of total inbound travellers to Malta is 0.6%, generating 15,257 tourists (2018). (Source: NSO)
Finland
In 2018, Finnish residents took 9.6 million overseas overnight trips, 59.4% of which (5.7 million) were made by air. (Source: Globaldata)
Malta's market share of total air trips from Finland is 0.3%. Finland's share of total inbound travellers to Malta is 0.6%, generating 16,452 tourists (2018). (Source: NSO)
Contacts:
Related
Immervad 7, 1
DK-8000 Aarhus C,
Denmark
Mr. Henrik Koch
T: 00 45 70 23 35 77
E: hek@related.dk
Ms Helene Hofverberg
T: 0045 70 23 35 77
E: hel@related.dk
Ms Hanna Johansson
T: 0045 70 23 35 77
E: haj@related.dk
Ms. Lisa Kujabi
T: 45 70 23 35 77
E: lis@related.dk
Ms. Lene Nielsen
T: 45 70 23 35 77
E: lgn@related.dk