The development of tourism requires clear direction so as to ensure that any development proposed and implemented meets government’s objectives for the sector. In this regard it is important to have clear policies which provide such direction. Malta’s National Tourism Policy (2007-2011) is the main guiding document and together with this main document other policies are formulated for specific areas of tourism development. Such areas include rural tourism, agro-tourism, tourist accommodation, catering establishments, sustainable tourism, etc. Such policies should provide investors with the direction to channel investment proposals and government with the appropriate guidance to be in a better position to decide on project proposals.
Planning for tourism development is equally important. Plans seek to implement policy through actions and initiatives. Malta’s National Tourism Plan is the main guiding document in this regard. In addition more detailed plans need to be formulated and particularly the Tourism Product Development Plan as well as local tourism plans for specific localities outlining the strategy and actions to be taken to plan and manage the development of tourism in the various localities as well as plans for specific product segments e.g. diving, management plans for World heritage sites and Protected areas, Tourism Zone Management Plans.
Tourism product development is mainly undertaken to facilitate product diversification, development or improvement of tourism products with the help of knowledgeable and qualified staff. It aims at enhancing visitor experience by building consensus and strategic alliances with business stakeholders in order to bring about socio-economic growth. Tourism product development seeks to support in the maintenance, development and enhancement of the tourism product.
Tourism product development aims at long-term sustainable development by the execution of a number of strategies. These strategies bring into focus a generic idea to increase competitiveness, build an inclusive industry by promoting closer integration of people and develop and maintain the environment. Tourism product development is designed to increase the income in the sector. Tourism product development involves implementation of a comprehensive plan of action that will guide towards dealing with estimated increase in business over the short, medium and long-terms.
Tourism product development helps in improving product quality by complying with the standards set by international benchmarks. Within the framework of current Government Tourism Policy and the upcoming Tourism Marketing Plan, Product Development will seek to assess the product gap and implement initiatives to influence the development of accommodation types, service providers and other products to address the industry’s current and future needs.
Click the following link to view Malta's National Tourism Plan