Visitmalta.com

The VisitMalta Division is responsible for the development, maintenance and continuous upgrading of VisitMalta.com - the official tourism portal for the Maltese Islands, in its various language versions. The division also maintains a CRM database of consumer and trade contacts, produces and publishes a regular electronic Newsletter, and carries out e-marketing initiatives in collaboration with other MTA departments and external partners. The division has also been entrusted with the task of keeping an up-to-date events calendar and to market local events online.

The functions of the Division include:

• Managing the VisitMalta.com portal, ensuring that all editorial content is maintained and updated to meet MTA marketing objectives.
• Producing, commissioning and procuring text, translations and audio-visual material as necessary to keep the portal fresh and appealing.
• Collating and disseminating site traffic and performance reports. Managing and analysing all website reporting requirements to improve business communication and provide a basis for further site development.
• Maintaining a customer database, comprising the portal registration contacts and other campaign responses, as well as offline sources, keeping to the highest standards of data protection and respect for privacy.
• Ensuring that Portal customer registrations are captured and forwarded to the MTA customer database.
• Creating and publishing a multilingual consumer e-Newsletter and carrying out online marketing campaigns that make optimal use of the MTA customer database.
• Maintaining an up-to-date online events calendar.
• Assessing and responding to other online marketing opportunities, working with other MTA departments and the overseas network.
• Producing online marketing advice to transfer insights and experience as required to MTA colleagues in central and overseas marketing roles.
• Working with the IT department, website developers and hosting service to ensure that the portal is working optimally on a 24/7 basis.
• Implementing and managing search engine optimisation techniques for the VisitMalta.com website and its language/market versions, so that they are naturally indexed very highly by key search engines.
• Coordinating search engine marketing activities, including pay-per-click campaigns.
• Setting up and managing online content distribution partnerships that will enable MTA to deliver its content to a larger audience of web users via other Malta information channels or generic tourism portals, ISPs and other high traffic sites.
• Managing all website redirects (in collaboration with the IT department, who is responsible for domain name registration and management).
• Sourcing relevant external links to improve overall link popularity of VisitMalta.com.
• Overseeing the destination’s online presence, including activities using social media.



 

Contact: Director Visitmalta

Mr Michael Piscopo

E-mail: Michael.piscopo@visitmalta.com

Telephone: 22915118