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The objective of the infographics is to give a visual representation of the socio-demographic and behavioural profile of inbound tourists to Malta, combining official tourism statistics published by the National Statistics Office (NSO), with market research findings carried out by the Malta Tourism Authority (MTA).


 

 

Geographic Market Profiles

 Tourism to Malta  2017   2016 
 United Kingdom  2017   2016 
 Italy 2017 2016
 Germany 2017  2016
 France 2017  2016
 Sweden 2017  2016
 Denmark  2017  2016
 Finland 2017  -
 Spain 2017   2016 
 Austria 2017  2016
 Belgium 2017  2016
 Switzerland 2017  2016
 Netherlands 2017  2016
 Ireland 2017  2016

 

Motivational Segments

 Sun  2017   2016 
 Culture  2017   2016 
 Sun & Culture      2017   2016 
 Scuba Diving  2017   2016 
 Business  2017  -
 TEFL: 
   - Italian
   - German
   - French
2017  2016 

 

Other

Gozo  2017   2016 
Fully-Serviced Vs.
Low-Cost Airlines
 2017  2016

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