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ESF 2.11 - Developing Leaders for Change and Innovation in Tourism

Knowledge, skill and competence are the key to be valued and remain competitive in the tourism industry.  Knowledgeable and competent leaders are the key to business success.  This is achieved through Continuous Professional Development. With the participation of ‘World Class’ speakers, this programme is designed for those who want to improve their capabilities in innovation and change in tourism.


ADVANCE
Training Programme provides a range of practical and result focused modules leading to level 5 (Diploma) on the European Qualifications Framework

It includes the following:

  • One to one mentoring sessions
  • Online Learning and Professional Networking Community via WEB 2.0
  • Possibility of an overseas field visit.

 

Who should attend?

 

Participants will be accepted upon an application satisfying the eligibility criteria. Persons will be eligible for either Learning Platform 1 - Higher Management or Learning Platform 2 - Middle Management Programme as shown below.

 

Learning Platform 1 - Higher Management

The training is targeted at owners, owner-managers and persons employed as top managers and heads of department in sectors contributing directly or indirectly to tourism.  The training will focus on the strategic perspective and assist management to medium and long term planning. 

 

Learning Platform 1 - Overseas Field Visit

Overseas Field Visit is an extension of Learning platform 1 - Higher Management, the successful participants will be given the opportunity for an overseas placement experience hands-on a model of tourism best practice.  Participants will obtain further insight into the operational model of these businesses and will network with leading tourism operators in Europe.

 

Eligibility Criteria for Learning Platform 1 - Higher Management

Minimum 4 years relevant management experience

Application form together with CV

Knowledge of written and spoken English as well as basic IT skills is also a requirement. 

 

Learning Platform 2 - Middle Management

The training is targeted at persons employed or seeking employment as assistant and supervisory managers contributing directly or indirectly to tourism. The modules tackled will be the same as Learning Platform 1 - Higher Management; however the training focus will be on the day-to-day operations and responsibilities of the participants.  Various case studies will be presented.

 

Eligibility Criteria for Learning Platform 2 - Middle Management

Minimum of 2 years management/ supervisory experience

Application form together with CV

Knowledge of written and spoken English as well as basic IT skills is also a requirement. 

 

Eligible sectors will be from:

  • Heritage and visitor attractions;
  • English language schools;
  • Creative Industries / local produce including crafts, performing arts, recording studios, pottery, glass, lace amongst others;
  • Dive schools;
  • Incoming Travel Operators including travel agents, tour operators and Destination Management Companies;
  • Hotels and Catering including hotels, apart- hotels, guest houses and hostels; and
  • Other related sectors.

 

Other Target Groups include:

  • Unemployed individuals who require skills transfer and to those who are employed in declining industries and are seeking to advance their career prospects in the tourism sector.
  • The inactive including females returning to the workforce

 

These target groups should also satisfy the selection and eligibility criteria of Higher Management Platform and Middle Management Platform.

 

Duration and Modules:

  • Training programme will commence in October 2010 until 2012
  • The training programme consists of 6 core modules and 2 electives of two 4-hour sessions each spread over the 8 tourism shoulder/winter months.
  • 12 hours of one-on-one mentoring with a qualified mentor
  • Other hours will be included for independent study, final assignment, participation in the Online Learning and Professional Networking Community via WEB 2.0

 

Training Areas:

 

Training modules - Compulsory modules are:

  • Future Industry Trends and Innovation
  • Sustainable Tourism, Corporate Social Responsibility and Ethical Considerations
  • Customer Relationship Management and Managing Customer Care
  • Leadership & Management Skills
  • People Management
  • Continuous Professional Development – Personal Development and Self Learning

 

Participants must choose two (2) elective modules from the following:

  • Risk Management and Strategic Planning
  • Quality Assurance
  • e -Business & e –Marketing
  • Business Funding & Financial Awareness
  • Managing Health & Safety
  • Entrepreneurial Skills for Business Growth
  • Performance Optimisation in Tourism and Hospitality
  • Niche Tourism Marketing
  • Alternative tourism – managing our Eco – cultural Landscape for the benefit of our environment and our tourism industry

 

More information with regard to the ‘World Class’ speakers, course modules and other details kindly visit the dedicated website on www.advance.com.mt

 

To enroll on the Advance Training Programme please fill in an enrolment form and send it to the address below or visit the website above:

Leaders of Change and Innovation

Malta Tourism Authority

Auberge d’Italie,

Merchant’s Street

Valletta. VLT 1170


‘Developing Leaders for Change and Innovation in Tourism’ project is a €3 million EU-funded training and research programme. Two studies will be conducted including skills analysis and training needs assessment. This effort is part of the Quality and Industry Human Resource Development Unit commitment to implement projects in line with the National Reform Programme to empower people for more jobs and a better quality of life, investing in human capital through lifelong learning.

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