Marketing segments
History and Culture Segment
Malta and Gozo are situated in the heart of the Mediterranean, at the crossroads of civilisations.
The cultural heritage of the Maltese islands is truly unique as it mirrors 7,000 years of history. The major prehistoric temples and sites, as well as Valletta are UNESCO World Heritage Sites. The Maltese islands have a very rich calendar of cultural events spread throughout the year and the visual arts are very vibrant. The History & Culture Segment aims to promote Malta’s heritage, the arts, urban culture, rural culture, folklore and traditions, contemporary culture, pilgrimage tourism as well as gastronomic tourism.
This Segment is actively present at specialised archaeology, culture, as well as pilgrimage tourism fairs in Europe. Representatives of this Segment regularly meet specialised tour operators during sales calls in Malta’s main tourism markets as well as during workshops which are very often linked to specialised fairs. Joint promotional efforts are held with specialised tour operators who cater for the highly motivated and discerning type of tourist.
Particular attention is devoted to the specialised media be it the press, internet, television and radio. Special themed press trips are organised for journalists and photographers in order to underline Malta’s unique cultural heritage. Specialised advertising highlighting Malta’s history and culture is also conducted in Malta’s core markets be it in the press, internet or on radio.
The History & Culture Segment strongly believes that Malta can be promoted abroad through its art, music and culture. For this purpose the segment helps in the setting up of exhibitions abroad which highlight Malta’s rich heritage and its contemporary art scene.
The co-ordination between the numerous public cultural institutions and NGO’s of Malta and Gozo and the Malta Tourism Authority is carried out by the History & Culture Segment within MTA.
To download the latest History and culture brochure click here.
Contact:
History & Culture Segment Head
Mr Dominic Micallef
E-mail: dominic.micallef@visitmalta.com
Telephone: 22915227
MICE segment
The role of the Malta Tourism Authority’s MICE Segment Team is that of promoting Malta as a
destination for conference and incentive groups.
The MTA works to increase MICE visitors to Malta by:
Liaising with the MTA’s overseas offices and General Sales Agents (GSAs)
Scheduling and co-ordinating MTA advertising and media campaigns.
Organising and co-ordinating joint-marketing initiatives with the local trade.
Meeting with local as well as foreign stakeholders.
Hosting potential buyers on familiarisation visits.
Hosting journalists on educational trips so as to promote the Maltese Islands as a MICE destination.
Providing support to local associations, which are bringing / bidding for international conferences and / or meetings to Malta.
Developing the local MICE sector and improving Malta’s MICE offer by working closely with the local travel trade.
Co-ordinating Malta’s presence at international MICE fairs, such as IMEX, EIBTM, Confex and EMIF.
Organising workshops, sales calls and meetings with international Professional Conference Organisers, buyers, corporations, etc.
These initiatives are all aimed at raising awareness about Malta’s MICE offer and bringing MICE business to the Maltese Islands. The MTA also monitors international market trends to identify opportunities, which could help Malta gain more business from this sector.
The MTA also runs a Quality Assurance Seal for local Destination Management Companies, so as to recognise those DMCs which have a proven commitment towards quality and high standards in this sector.
Click here to download 2011 MICE video
Contact:
MICE Manager
Ms Nadine Brincat
E-mail: nadine.brincat@visitmalta.com
Telephone: 22915204
English language learning
Click the links below for the latest EFL and Diving brochure together with the newly produced English language learning video.
Contact:
EFL&Diving Segment Head
Mrs Alexandra Abela
E-mail: Alexandra.valletta@visitmalta.com
Telephone: 22915220
Sports Tourism
Click the link below for the latest Sports and activites brochure
Sport Segment Head
Ms Suzanne Cassar Dimech
E-mail: Suzanne.dimech@visitmalta.com
Telephone: 22915212
Cruise Lining
It comes as no surprise that major cruise liners have taken the Maltese Islands very seriously in the last few years. With its perfect central Mediterranean position and a magnificent deep natural Grand
Harbour, the Port of Valletta has already surpassed targets and expectations for the Cruise Industry in 
Malta in 2008 with over 540,000 passengers passing through the Cruise terminal. As a result of pure hard work, teamwork with local trade and international marketing efforts, the Seatrade ‘Insider Awards’ event presented ‘Malta Tourism Authority & Malta the prestigious trophy for Destination of The Year in December 2008.
All major cruise liners are now visiting the Islands in one way or another. Major Cruise Companies have become one of the Maltese Islands most important regular clients. With direct flight connections from all major E.U. Cities to Malta International Airport, together with an average flying time of 2.5hours, Malta & Gozo are the ideal destinations to combine and Cruise & Stay holiday and great value for money for all. With its short internal island distances, a typical Mediterranean climate and an endless list of entertainment, cultural or sport & leisure possibilities to fill your day, Malta entices you to visit and return for longer, again and again.
www.vallettawaterfront.com
http://www.visitmalta.com/cruise-holiday-starting-from-malta
Contact:
Cruise lining executive
Ms Francesca Vincenti
E-mail: Francesca.vincenti@visitmalta.com
Telephone: 22915235