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12-09-2017 NEW MOU WILL SEE FURTHER COLLABORATION ON TOURISM BETWEEN MALTA AND CHINA

 

MOU


The Malta Tourism Authority and the Guizhou Provincial Tourism Development Committee have signed a memorandum of cooperation, by means of which a mutually beneficial cooperative partnership has been established.

By means of this Memorandum, which will continue to have effect until December 31, 2019, the Maltese and Chinese sides aim to explore opportunities with the view of expanding tourist exchange. The Memorandum aims to facilitate the understanding and communication among the various tourism departments, enterprises and institutions. Attendances to related and specialised fairs in both countries are considered as part of the agreement.

The agreement identifies opportunities with the possibility that from 2018 to 2019, Guizhou Satellite Television Station will broadcast programmes related to tourism in Malta on its related channels, whilst the Malta Tourism Authority shall facilitate the transmission of programmes related to tourism in the Guizhou Province on local television.

In order to encourage and support each other in terms of tourists and tourist destinations, the Guizhou Provincial Tourism Development Committee and the Malta Tourism Authority shall respectively put forward a cooperative roll of 2018-2019 international travel agencies and recommend them to each other. Guizhou will list Malta as a tourist destination and recommend it to its residents through the international travel agencies which have been listed in the cooperative roll.

Speaking on behalf of the MTA, CEO Paul Bugeja welcomed the way in which the Memorandum seeks to rely on the respective resource advantage of every area and caters to the common needs of tourist and cultural exchange. He held that the Malta Tourism Authority is committed to increasing awareness of Malta as a tourism destination for Chinese travellers and that the partnership with the Province of Guizhou will be beneficial in this regard.

The Memorandum was signed by MTA Chairman, Dr Gavin Gulia and the Vice Governor of the People’s Government of Guizhou Province, Mr He Li.

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