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14-03-2016 THE MALTESE ISLANDS PROMOTED AT ITB 2016

ITB2016


The Malta Tourism Authority participated in 50th edition of ITB Berlin (Internationale Tourismus-Börse), the world's largest tourism trade fair. The MTA, together with Air Malta, the Ministry for Gozo as well as several other Maltese and Gozitan industry partners, represented the Maltese Islands at this leading annual travel trade event.

MTA Chairman, Dr Gavin Gulia, CEO Mr. Paul Bugeja and other officials from MTA’s Head Office and Frankfurt Office held meetings with a number of leading German and international travel journalists, tour operators and travel companies. For Peter Cauchi, MTA’s Director responsible for the German-speaking markets, this was the first major trade show following his appointment last year. The Malta stand was particularly busy, with discussions focusing mainly on joint promotional activities with tour operators and airlines in view of the introduction of new routes for summer and winter. Both the MTA representatives and co-exhibitors from the local travel trade reported a high level of activity and interest in the destination, with a positive outlook for the future.

A major attraction on the stand was the culinary counter, where Chef Mr. Victor Aquilina from renowned Ta’ Victor Restaurant in Marsaxlokk delighted those present with some of his mouth-watering creations.

On the occasion of ITB, the Ambassador of the Republic of Malta to the Federal Republic of Germany, H.E. Dr. Albert Friggieri, hosted a reception at the Maltese Embassy in Berlin. The event was very well attended by the Maltese and Gozitan ITB delegation, as well as other guests and business partners.

Commenting on the importance of this event, MTA CEO Mr. Paul Bugeja stated that: “ITB is an annual appointment for the world’s travel trade and offers a perfect opportunity for us to meet with our partners from Germany and beyond to take stock of past performance, and plan ahead for the future. The Malta stand provided a focal point from which ourselves and our industry partners could promote the destination and its various attractions. We have started the year on a positive note and seen an increase of almost 6 percent from the German market in January, which augurs well for the rest of the year.

About ITB: Held from the 9th to 13th March 2016, the 50th edition of ITB saw the participation of around 10,000 exhibitors from 187 countries and territories promoting the latest products and trends of the global tourism industry on 1,069 stands in 26 Halls. Over two-thirds of the exhibitors are from abroad. The organisers estimate that around 100,000 international trade visitors and public attend this year’s ITB, with visitor flows reaching tens of thousands on the weekend.

 

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