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Industry Updates Archive

18-02-2016 MALTA FEATURED IN SPORTS ILLUSTRATED SWIMSUIT 2016

The dramatic rugged coastlines and alluring blue sea of the Maltese archipelago were among the backdrops used in the world famous Sports Illustrated Swimsuit 2016 launched in New York on February 15. Some of the most stunning locations including Gozo’s Azure Window, Comino’s Blue Lagoon and Malta’s Dingli Cliffs appear in SI Swimsuit 2016.

The iconic Sports Illustrated Swimsuit franchise reaches more than 70 million US adults annually and spans more than 20 product extensions along with a vibrant experiential marketing business. Since debuting in 1964 Swimsuit has become a pop-culture phenomenon and a revered launching pad for successful careers in TV, fashion, business and film including those of Kathy Ireland, Cheryl Tiegs, Tyra Banks, Heidi Klum, Kate Upton, and Chrissy Teigen.

The SI Swimsuit 2016 visit to Malta was facilitated by the Malta Tourism Authority office in NY and Malta.

http://www.si.com/swimsuit-2016/video/2016/02/12/set-malta-2016

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