UK Market Research

The UK and Irish Market for Holidays in Malta

This study consists of qualitative market research amongst both UK and Irish people and the travel trade in order to obtain information on awareness and perceptions of Malta as a Holiday destination. The specific aims were:

• to analyse awareness about Malta amongst air holiday takers;
• to gather information about images of Malta as a holiday destination;
• to conduct a qualitative analysis of current tour operators and travel agencies who do not feature Malta but may or may not be interested to do so in the future.

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UK · Germany · France · Italy