Italy Market Research

Italy Qualitative Research

Qualitative research was conducted among consumers and travel agents in Italy.  The aim of this study was to explore:

• the general experiences of travelling abroad by Italians (psychological characteristics, motivations of travel, criteria which influence choice of destination)
• the perceptions of Malta among Italians
• the attractiveness of Malta as a tourist destination
• barriers of Malta as a travel destination

 

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UK · Germany · France · Italy