Tender for Advertising and Marketing Communications Services
The Malta Tourism Authority invites interested parties to tender for: Tender Advert No. CT/CD/1/2006 (MTA/004/2006) – Invitation to Tender for Advertising and Marketing Communications Services.
Details on the tender are available through the Contract Notice as published in the European Journal http://ted.publications.eu.int on the 16th February 2006 (Document 2006-35364-EN).
Additionally, interested parties are also invited to refer to the Pre-Qualification Document which may be either collected from the Department of Contracts, Notre Dame Ravelin, Floriana, CMR 02 or downloaded from the MTA's Requests for Tenders page.
Requests to participate in Tender MTA/004/2006 (CT/CD/1/2006), including all the required information, have to be submitted to the Department of Contracts, Notre Dame Ravelin, Floriana, CMR 02 by not later than 10.00 hours (ten) on Tuesday 21st March, 2006.
For more information view the clarification note by clicking on the link below.
Branding Malta
The Malta Tourism Authority has embarked on a branding exercise which will lead to marketing Malta more effectively, an exercise which will have an impact on the way Malta is marketed in the various tourism segments. The branding of the Maltese islands is high on the agenda of Government and the Malta Tourism Authority, and indeed, goes hand in hand with the MTA’s new approach towards marketing the destination.
The process was kicked off with a workshop held on the 7th July which saw the active participation of more than a hundred stakeholders. The branding workshop was led by Christian Sinding, a Norwegian with extensive international experience in branding. The workshop began by evaluating how our competitors are currently promoting themselves, and how Malta is being promoted overseas.
This was followed by a presentation of the results of the qualitative studies which had been commissioned by the MTA in June 2005 in Malta’s four core source markets - the UK, Germany, France and Italy - to ascertain how the destination is perceived by our customers. There was also an in-depth explanation of the relevance and the application of branding in relation to tourism destinations, given by Mr Sinding.
In addition, working groups discussed the Malta brand’s core values, and the development of potential mission and vision statements for the Malta brand. A core team led by Mr Sinding then examined the results of the groups and developed a synoptic document by the next day. This document was the basis of discussion for a focus group meeting of major tourism investors, which took place on the 8th July. This group went on to develop a brand platform for Malta.
During the MTA's Annual Conference, which was held on the 7 th December 2005, A detailed research study, entitled the Malta Brand Survey was also conducted by the Authority as part of this branding excercise. The study consisted in the dissemination of detailed questionnaires to over 5,000 Maltese nationals. This survey helped determine the three core values of Malta’s brand platform: Heritage, Diversity and Hospitality.
Meanwhile, plans are also in hand to develop the first phase of an Internal Branding campaign, which will target tourism industry stakeholders, including Government, MTA partner organisations, tourism service providers and support services.
A brand needs the involvement of all the people engaged in marketing and delivering the product to the customer. The tourism industry knows the market and needs to own the process. It is crucial that all those who work in this industry subscribe to the basic promise, and seek to deliver a world-class product.
The subsequent phase of the Internal Branding exercise will target a wider cross-section of the Maltese population, eventually encompassing the entire local community.
The overall aim of the Internal Branding campaign is to ensure that eventually, the core values of the Malta brand are adopted by each and every citizen of these islands. We need to have 400,000 brand managers if we want to be truly ahead of our competitors. Experience shows that a strong brand is successfully developed from within, by adopting the core values of the brand into our lifestyles.
The proposals in connection with this campaign will also be presented to industry stakeholders at the MTA’s Annual Conference in December.
The next phase will be to issue an international call for proposals based on a brief which specifies, amongst others, the new brand platform.
Clarification_Note.doc