International Media Relations
The hosting of international media is a key component of MTA's efforts to promote the Maltese Islands overseas to a global audience.
MTA’s head office works hand in hand with its overseas network, liaising with journalists, reporters, television stations and other foreign media to attract them to visit Malta. In return they photograph, write or talk about the Maltese Islands in some of the most prestigious magazines, popular TV programmes and web sites with massive numbers of daily hits.
MTA has hosted to Malta names such as, Conde Nast from the UK, Flair magazine from Belgium, Marie Claire from Hungary and National Geographic in Italy, Champion’s Champion reality show from Scandinavia, Le Figaro from France, just to name a few. Advertorials about the Maltese Islands have appeared all over the globe, reaching millions of viewers and potential tourists.
On average an estimated 750 journalists are hosted annually by the MTA, whether they are familiarisation trips for travel agents or media, the guests are taken care of by MTA from the moment they arrive until they depart. MTA books flights, hotels, transfers and guides and ensures that every element of logistics is in place. Programmes which are tailor-made to the needs of every guest, be it for filming purposes or general coverage to promote The Maltese Islands and all they have to offer.
MTA guarantees that each programme is designed in a professional manner and using the best service providers possible; this entails that the section staff are in constant training and up to date with the developments in the market to be able to offer the best programmes possible. Every programme aims to broaden the perspective of the visitor and is tailor made. In addition, MTA is constantly in search of new hooks for trips by offering new ideas and angles for promoting the Islands, overseas, in a diverse manner.
To download the MTA media assessment forms please click here.