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International Media Relations

The International Media Relations is a section within the Chief Executive’s Office at the Malta Tourism Authority and its role is critical in the promotion of the Maltese Islands overseas.

The International Media Relations works hand in hand with the MTA’s overseas offices, representatives and head office directorates, liaising with journalists, reporters, television stations and other foreign media to attract them to visit Malta. In return they photograph, write or talk about the Maltese Islands in some of the most prestigious magazines, popular TV programmes and web sites with massive numbers of daily hits.

The International Media Relations has hosted to Malta names such as, Conde Nast from the UK, Flair magazine from Belgium, Marie Claire from Hungary and National Geographic in Italy, Champion’s Champion reality show from Scandinavia, Le Figaro from France, just to name a few. Advertorials about the Maltese Islands have appeared all over the globe, reaching millions of viewers and potential tourists.

On average an estimated 750 journalists are hosted annually by the MTA, whether they are familiarisation trips for travel agents or media, the guests are taken care of by the International Media Relations section from the moment they arrive until they depart. The section books, flights, hotels, transfers and guides and ensures that every element of logistics is in place. International Media Relations is responsible for creating programmes which are tailor made to the needs of every guest, be it for filming purposes or general coverage to promote The Maltese Islands and all they have to offer. 

The section guarantees that each programme is designed in a professional manner and using the best service providers possible; this entails that the section staff are in constant training and up to date with the developments in the market to be able to offer the best programmes possible. Every programme aims to broaden the perspective of the visitor and is tailor made. In addition, the International Media Relationsand the Marketing segments are constantly in search of new hooks for trips by offering new ideas and angles for promoting the Islands, overseas, in a diverse manner.

The above work detail does not include logistics for the organisation of large scale events or initiatives supported by the MTA, such as The Isle of MTV and which are entrusted to the international media relations.

To download the International Media Relations media assessment forms please click here.

Contacts

Head Office Malta:

International Media Relations

Carina Dimech

Auberge D’Italie

Merchant’s Street

Valletta

E-mail: carina.dimech@visitmalta.com

Telephone: 22915216

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